Why You Shouldn’t Do What Most Clubs Are Doing…

Despite the positive spin of our industry publications, I see dark clouds on the horizon for the UK fitness sector if we are not careful.

Of course, the Fitness Club sector is not in terminal decline, but significant regime change is long overdue.

The last 10 years has seen the creation of a very standardised model when it comes to the operation of fitness clubs.

Seth Godin wrote the wise words;

“In a crowded marketplace, fitting in is a failure.

In a busy marketplace, not standing out is the same as being invisible”

Do you remember when you first saw a sheep?

Whatever age that was, when you saw sheep in a field, you were excited, weren’t you?

They were a new phenomenon, distinctly unusual, and remarkable.

The 10th time you came across them, …sheep no longer held the same fascination.

They’d become just boring old sheep in a field!

That’s what is happening to the general population when it comes to viewing fitness clubs and the way we promote our service.

It’s a case of same old, same old.

The challenge to fitness operators is to find ways to make your clubs “remarkable”.

Make change happen. Dare to be different.

Don’t be a sheep. Become a tartan sheep!

Become so engaging that customers can’t resist “remarking “about your club.

It’s more effective and much more profitable than slugging out promotional campaigns to a market that’s basically stopped listening.

We’ve just finished a field trial with one of the UKs biggest and most commercially astute leisure operators. They piloted our customer service programme over 3 months to see if it made any commercial sense.

They’ve just agreed to adopt the programme as the trial generated significant financial return on investment as well as showing a reduction in attrition during the period compared to the previous year.

If you want to see what we do and how it works, click below…

Click Here

The Sooner Your Know About This The Better…

How about a Summer Holiday Fitness Programme Reactivation Offer?

From New years day till 23rd June 2018 I trained over 100 times at my club!

I was in the best shape for a decade.

I was pumping the biggest weights ever.

I was chiseled like I haven’t been for some considerable number of years.

And then I went on holiday for a couple of weeks

I came back exhausted, with new chins and a protruding gut!

Unfortunately, I still haven’t been back to the gym from the minute I landed till this week.

It’s a break of over 4 weeks and counting!

I’m dodging it because it’s going to hurt me and now as I decline I’m starting to hate myself for not going.

I just wonder why my club couldn’t have organized some sort of Reactivation offer to pre-set an appointment with a trainer for my first week back from holiday BEFORE I set off?

I’m sure that if it was in the diary before I went, I would have turned up, and immediately I’m back in the groove and going again.

Is this just too much to ask of a Fitness Club that understands the problems that many of us face when our attendance patterns are affected by holidays and sickness?

I’m pretty sure that currently there are loads of your members who are suffering the same fate as me.

So why not Be different

Create the Reactivation offer

Charge me or make it Free if I book beforehand. Your choice.

I’ll tell my friends what you do and just maybe that will push them closer to checking you out as the sort of club they would like to join at some point.

If nothing else, your trainers will make hay from it and it may also help stop some inactive members from terminating.

If anyone is doing something similar let me know

Are You Fitness Marketing Savvy? Take the TEST!

Here’s a great way to highlight some instant ways for you to bring in more members and growing  your fitness club.

These are the questions that we ask clients – and our experience has been that if you are willing to spend a few minutes giving them serious thought – the results can be quite profound.

You should be aware that each question you answer ‘no’ to probably means that you are losing out on untapped income and profits.

1 Can you and your team name three things that set you apart from the competition?

2 Do you communicate the benefits of your product or service in all of your promotional literature, videos, websites, letters etc.?

3. Are your marketing messages based on the principles of direct response ads that compel the reader to contact you – or are they mundane like all the competition?

4. When you speak to a potential new member, do you use words that set you apart from the rest and immediately capture the customer’s attention?

5. Have you tested Facebook advertising campaigns to attract specific audiences?

6. Do you send regular email communications and quarterly online newsletters to your customers and prospective customers?

7. How much time each year do your key team members spend learning leading edge sales skills?

8. Do you have an excellent lead generation process in place?

9. Do you obtain and use testimonials from your best customers?

10. Do you have excellent on-going referrals systems in place?

11. Do you offer something of value to your website visitors in exchange for their contact details?

12. Do you know the most important piece of marketing information there is – your clients’ birthdays!

13. Do your team understand that the best way to sell is to ask questions?

14. Do you take amazing care of your current customers?

15. Do you use just one or two ways of marketing to promote your business? Do you know why you should be using between six and ten?

16. Do you realise that your competitors probably answered ‘no’ to even more questions than you did!

Pick just three of the above that are important to you and take some action today to improve those areas. Copy this article and come back to the checklist in the weeks and months ahead. You can use it as a very good way of measuring your progress as you implement the marketing strategies that are going to make a difference.

Seriously If you want to help your Club be better than here’s what you need to do.

If you give up just 60 minutes next Wednesday at 3pm we will give you a host of ideas to make your sales soar in the last quarter of the year.

Register here if you get the logic of what I’ve just said.

Click on the button below to find out more about this FREE webinar

If you didn’t, let the struggle continue my friend ….

Click Here

 

Online Joining – Its Admin NOT Marketing!

If you think that simply putting Online Joining on your website is going to change anything regarding getting new members … well, really, what planet are you on?

Please …just stop right there and think for a minute!

What are you are saying about the buying habits of your prospective customers?

“If only I didn’t have to visit your fitness club I would definitely join you?”

You’re saying that prospects know everything they need to know about you and feel utterly compelled to join you without even visiting, despite you being in a crowded market of very cheap clubs?

There are only 2 ways that you can believe this.

1)            Your Club is already well known as the cheapest player in town.

2)            You have gone insane and need to see a Doctor now!

Seriously If you want to help your Club be better than here’s what you need to do.

If you give up just 60 minutes next Wednesday at 3pm we will give you a host of ideas to make your sales soar in the last quarter of the year.

Register here if you get the logic of what I’ve just said.

Click on the button below to find out more about this FREE webinar

If you didn’t, let the struggle continue my friend ….

Click Here

 

Last Chance to Enrol on Fridays 2 day Sales Course

Not yet Registered for our 2-day Training Membership sales Programme?00

  • How to set your club up to “Pre-suade” and build authority.
  • The 8 things you MUST do before a client lands at your club for the first time
  • How to build the level of rapport you need to make closing a piece of cake
  • How to follow through on slow to convert prospects
  • How to up sell a new member within minutes of joining!

https://feelmorealive.lpages.co/sales-training

Find it hard to get time away from your club?

Check out our Online Membership Sales Course.

https://feelmorealive.lpages.co/fcs-landing-page

Running Fitness Clubs doesn’t have to be this hard?

Killing Yourself trying to sell Memberships?

Its time you took a break and got some expert help.

Our 2-day Membership Sales Training will give you all the successful tips techniques and ideas that you will need to future proof your fitness club.

You will learn how to make converting interest to membership a damn sight easier and make you love your job even more!

I’m asking you for 2 days of your life and the equivalent investment of a 6-month member.

https://feelmorealive.lpages.co/sales-training

Find it hard to get time away from your club?

Check out our Online Membership Sales Course.

https://feelmorealive.lpages.co/fcs-landing-page

The World Cups over.Let’s get back to booing Dele and making more membership Sales!

There’s only one way to future proof your business.

Sharpen up what you’re doing.

  • Look at what you do to Keep your customers longer
  • What could you do to Make your members spend more
  • How can you ATTRACT NEW CUSTOMERS

2 days of the very best Membership Sales Training will pay dividends for your club.

Take the guesswork out of how to convert members and learn lessons that will almost GUARENTEE your future success…

https://feelmorealive.lpages.co/sales-training

If you’re tight on staff and find it hard to get time away from your club then our online option is the next best thing to do…

https://feelmorealive.lpages.co/fcs-landing-page

Don’t let your fitness club become the “new” Blockbuster

The ability to convert interest to full paying memberships is going to make or break a lot of clubs in the next 12 months.

If you think that 2 days of the very best Membership Sales Training will pay dividends for your club then click here…

https://feelmorealive.lpages.co/sales-training

The internet has changed the way that you sell memberships and Online joining is part of the PROBLEM, NOT part of the solution!

Get the truth on how to succeed in sales in a digital age.

If you’re tight on staff and find it hard to get time away from your club then this is the next best thing to do.

https://feelmorealive.lpages.co/fcs-landing-page

Unlock The Secrets of World Class Customer Service. Make your Fitness Club “remarkable”!

On the pages of the new monthly online newsletter “Fitness Club Gold” we will be studying Club member journeys and analysing what’s holding operators back from delivering true business class service.

Early research shows two key things stand out.

Google Analytics Research showed that most members will NEVER return to a club’s website once they’ve joined up.

As a result, members are none the wiser about most of the great things you offer that they can take advantage of.

And that obviously effects their spending potential.

But there’s more.

Communicating effectively with your members, and hammering home your promotional messages, can take up to 10 virtual touches, via a range of media.

Everyone knows now that maximising your member spend is going to be crucial to the success of any fitness club in the future.

Lead volumes are dropping and costing more to get.

Conversions are harder to come by.

The first task is to really communicate with your customers better and more often.

Secondly, you just simply must develop ENOUGH services to sell to your members.

For many operator who haven’t, it’s like having a shop where 50 % of your shelves are lying empty!

You can see that this dramatically affects the secondary revenue in your fitness club.

The solution is to do 2 things better and we will be giving you comprehensive insights into

  1. Inventing more things to offer your members to buy
  2. Making your members more aware and Improving the frequency with which you sell to them

Your monthly copy of Fitness club Gold will help you meet the challenge

We will be giving you the “truth” on what, when, how, and why.

Fitness Club Gold carries no advertising and costs you ZIP ! Nothing, Nada!

Its dedicated to helping you make a better club for your members and more profit for you

Register to get your copy delivered to your inbox every month starting August 2018

CLICK HERE

 

Survival of the Fittest!

If your Fitness Club is going to survive and prosper, you need to take urgent action on 3 things.

  1. Keep your customers as members longer
  2. Make your members spend more with you
  3. Most importantly, how can you ATTRACT LOTS OF NEW CUSTOMERS and convert them to high paying members.

2 days of the very best Membership Sales Training will pay dividends for your club and it’s too valuable to miss…

https://feelmorealive.lpages.co/sales-training

If you must then we suggest that you check out our Online Membership Sales Course.

12 hours of Video training available for you when you want for as long as you want…

https://feelmorealive.lpages.co/fcs-landing-page