Win more, keep more and upsell more members

Learn How To Run A Personal Training Fortnight Campaign With Xperio

So, last week I talked about Member and Guest Days with Xperio, and now we come to the concluding part, a Personal Training Fortnight Campaign. It’s crucial to remember that member retention is just as important as attracting new members to your club. Keeping them engaged and offering something new and different than just basic facilities will keep them invested … Read More


Discover Why You Should Run A Member And Guest Open Day With Xperio

In my last blog, I talked about the Wear The Shirt Campaign, and how it can be a fantastic method of motivating your members. Now I want to talk about Member and Guest Open Days. When it comes to trying to attract new customers to join your gym, there’s not many better strategies than running regular Member and Guest Days at your club.  … Read More


Motivate Your Members With Xperio’s Wear The Shirt Campaign

In my last blog we awarded Louise Day, Champneys and her team for their outstanding work at getting over 1500 new leads with the Xperio member Experience programme. I now want to talk to you about a targeted campaign within Xperio, known as the “Wear The Shirt Campaign.” And here’s where it started… When Wellington Health & Fitness Club Commercial … Read More


Congratulations Louise Day, Champneys And How Xperio Can Transform Your Club

Hey fantastic fitness club operators, It’s time for our Xperio quarterly awards! And the winner is…Louise Day, (Wellbeing and Fitness Director, Champneys Resort Group.) Louise has reached over 1500 members joining the Xperio programme. Congratulations Louise! Xperio, the number 1-member experience programme is ready and waiting to work the magic in your club, making you more profitable.  This organised, incredible … Read More


7 Ways To Avoid Pricing Drama!

When you have successfully undertaken a sensitive and in-depth Personal Needs Analysis Survey, and presented a compelling reason why your option is the most suitable for your prospect, avoiding “sticker shock” (the negative reaction to a surprising price quote), it is essential to close the sale. Here are 7 ways to overcome the likelihood of “sticker shock” occurring. 1. Anchor … Read More


Join Our Free Pre Xmas Webinar Tomorrow at 3pm

Has your Club Marketing downed tools, waiting for the New Year rush? If you have, you’re missing a big trick! November and December are not a time to go quiet with your Club Marketing! In fact, I would go as far as to say the next 10 weeks in the run up to Xmas is a period that you really … Read More


Creating Tripwire Offers: Part 2

In my last blog we looked at some key suggestions for tripwire offers to deploy in your club. Let’s now look at 4 more. 5. Voucher Cards An alternative to trial offers with restrictions is to produce a bespoke Club Voucher card with 8 – 10 individual voucher offers on it and to discount the overall combined cost of the … Read More


Creating Tripwire Offers: Part 1

How do we make the jump from interested bystanders to committed members? The solution for fitness club operators is to use tripwire products. These tripwire products are designed to ascend prospects from a cold lead into short term, low commitment transactions before up selling the prospects into a more permanent subscription relationship. The other main requirement of tripwire offers is … Read More


Discover How To Run A Successful Programming Session: Part 2

In my last blog, I talked through the greeting, presentation and programme script. Now, you’re heading into the gym with them for the practical side of things. The Practical – Find the intensity and put them in the zone. During the practical your new member MUST: Be comfortable completing the card Understand the “training zone” Understand the resistance protocol Understand … Read More


Discover How To Run A Successful Programming Session: Part 1

The first programming session is the ONLY experience that ALL members must do. Make sure that the first impression is the best that it can be. Remember that information retention is likely to be between 10 – 30 % no matter how good you do it. Effort spent here will improve knowledge down the track and may well be the … Read More