15 Vital Components for a High Converting Fitness Club Membership Sales Programme in a fiercely competitive market


1.      A Sequence of 4 Indoctrination Videos sent out prior to touring the club

2.      A Bring a Friend Invitation offer prior to tour

3.      A Competition entry data capture system at the point of visit.

4.      In-club Welcome board and smiling recognition by name at Front desk

5.      Trained, scripted and well compensated membership sales people

6.      An initial professional consultation interview and choreographed, multi- media presentation of the offers

7.      A compelling additional BONUS offer to motivate customers to joining there and then

8.      A choice of Triple Option starter programmes

9.      14 day Money back Guarantee on all Memberships

10.  Transferable options on 12 month memberships

11.  A handwritten Thank You card on the day of the visit

12.  An immediate ups ell programme for new members

13.  A sequence of  follow up email s containing Member testimonial videos

14.  A VIP 3 day pass offer after 14 days

15.  Access to a Fitness @ Home Scheme after 28 days as a prospect.

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