If you can’t measure it, you can’t manage it!
Here are our top KPI’s to keep your club fully optimised:
No. of New Members per Month
Leads to Sales ratio
Appointments to sales ratio
Leads to appointments (tour) ratio
Top 100 Longest Serving Members
Ex Members Termination Patterns (Month on Month %)
Top 50 Spending Members
Top 50 Referring Members
Average Group Class Attendance
Non-member attendance at Group Ex
Current live Members (Advance payers + Live Monthly payers)
Average Lifetime Value of your member
Monthly Attrition figures
The cost of acquisition of new customers
Average yield in secondary revenue
Average Joining Fee Revenues Usage ratio (total workouts by members/ total members)
No. of leads per month
Spend per lead
Lead source per campaign
Trend Analysis sheet
Cost of Sale Slide
Join us for our HIGHLY SUCCESSFUL Momentum Quarterly Marketing Planning Summit, where we will teach you the skills to SAVE TIME and make you MORE PRODUCTIVE in your fitness industry.
You’ll be able to network with others within the fitness industry sharing the same struggles.
We’ll give you a pack of practical tools to take away such as schedules, checklists and templates for you to formulate your own campaigns.
We’ll guide you through how to create a 12-week marketing plan which you just haven’t found the time to do, which will make your club so much MORE EFFICIENT.
You’ll receive expert advice that WILL MAKE A DIFFERNCE!
So, make sure you free up your diary and come to London on Tuesday 21st May, 10am till 4pm.
CLICK ON THE LINK BELOW to REGISTER whilst there are still spaces and see what other fitness operators are saying about the last planning day.
Be sure to check out our handy What’s On Guide, and click on the link below to see what exciting events are going on.