23 Essential Monthly Management Reporting Tools


If you can’t measure it, you can’t manage it!

Here are our top KPI’s to keep your club fully optimised:

Membership Sales

No. of New Members per Month

Leads to Sales ratio

Appointments to sales ratio

Leads to appointments (tour) ratio

Fitness Services

Top 100 Longest Serving Members

Ex Members Termination Patterns (Month on Month %)

Top 50 Spending Members

Top 50 Referring Members

Average Group Class Attendance

Non-member attendance at Group Ex

General Indicators

Current live Members (Advance payers + Live Monthly payers)

Average Lifetime Value of your member

Monthly Attrition figures

The cost of acquisition of new customers

Average yield in secondary revenue

Average Joining Fee Revenues Usage ratio (total workouts by members/ total members)

Marketing Indicators

No. of leads per month

Spend per lead

Lead source per campaign


Trend Analysis sheet

Cost of Sale Slide

Attrition Blueprint

Join us for our HIGHLY SUCCESSFUL Momentum Quarterly Marketing Planning Summit, where we will teach you the skills to SAVE TIME and make you MORE PRODUCTIVE in your fitness industry.

You’ll be able to network with others within the fitness industry sharing the same struggles.

We’ll give you a pack of practical tools to take away such as schedules, checklists and templates for you to formulate your own campaigns.

We’ll guide you through how to create a 12-week marketing plan which you just haven’t found the time to do, which will make your club so much MORE EFFICIENT.

You’ll receive expert advice that WILL MAKE A DIFFERNCE!

So, make sure you free up your diary and come to London on Tuesday 21st May, 10am till 4pm.

CLICK ON THE LINK BELOW to REGISTER whilst there are still spaces and see what other fitness operators are saying about the last planning day.


Be sure to check out our handy What’s On Guide, and click on the link below to see what exciting events are going on.




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