Fitness Club Success


Win more, keep more and upsell more members

Why Facebook is a MUST for Fitness Club Operators?

3 Reasons That Facebook Advertising is the No 1 marketing activity for fitness clubs In 2018 you better get your head around Facebook advertising or you will get left behind by your competition Here’s why…. 1) It’s a platform with a readership of 1.8 billion (and growing) 2) You can target with laser like accuracy the people who are most … Read More


how to generate significantly MORE members WITHOUT discounting your vital Joining Fees!!

No Joining Fee! No Joining Fee and your first month Free! Do these Sound like familiar offers that you run? In the new monthly online newsletter “Fitness Club Gold” we will be sharing some SECRETS about how to generate significantly MORE members WITHOUT discounting your vital Joining Fees!!  In fact, we are even going to show you how, in some … Read More


Facebook for Fitness – A marketing revolution is underway

Are you suffering a tough summer for membership sales? Did “everyone” in your area go away on holiday this year? Was “everyone” just too busy watching the World Cup on the TV to join up? Did you tell your team that “no-one joins up when it is too hot/too wet/too windy?” (Delete as appropriate.) Did your competition offer a crazy … Read More


Getting Loads of leads but they don’t seem to want to join up?

We in August have the solution for you in our early editions of Fitness Club Gold! A brand new Monthly Online Newsletter for Fitness Club operators… Introducing “Fitness Club Gold”  Just 100% tips, techniques, scripts, concepts and best practice for the industry by industry experienced writers No advertising! No puff pieces from equipment companies! Launching August 1st and available on … Read More


Looking for a new job in Fitness? Have you signed up for Fitness Club Gold?

Don’t turn up to a job interview alongside an avid “Fitness Club Gold reader” if you’re not a subscriber – You’ll never get the job! Welcome to A brand new Monthly Online Newsletter for Fitness Club operators Introducing “Fitness Club Gold”  Just 100% tips, techniques, scripts, concepts and best practice for the industry by industry experienced writers No advertising! No … Read More


It’s coming soon… A brand new Monthly Online Newsletter for Fitness Club Operators!

…Introducing “Fitness Club Gold” Just 100% tips, techniques, scripts, concepts and best practice for the industry by industry experienced writers. No advertising! No puff pieces from equipment companies! Launching August 1st and available on FREE SUBSCRIPTION for LAUNCH sign ups! If you’re not getting the leads, making the sales, maximising your current members true value, keeping them long enough, recovering … Read More


How to Avoid Giving the Price put over the Phone

IMPORTANT Take your membership prices off your website Change your process for linking to your online joining area. Send the online sign up link to prospects AFTER they have been qualified using txt or /and email. INTRODUCTION – Why It’s Not the Customers fault When customers ask you for your membership prices, it’s not necessarily that its vital to them. … Read More


Broaden your range of Joining Offers to improve the conversion of your Fitness Club marketing

Keep the market interested in your promotions by mixing up the themes and categories of your offer Here’s a laymen’s guide to the main 10 categories of membership offer 1. Term Memberships Short term front end offers of varying degrees of duration. We have found best success with 21 day trial memberships. It’s enough time to get people into the … Read More


The 20 Unspoken Fitness Prospect Questions Your Sales Team Need to Cover!

Before your team engage with any New Year prospects, make sure that they have got plausible, compelling answers to these 20 key questions. Just because they don’t get asked them expressly, doesn’t mean they are not being thought about by your prospect. An effective sales presentation will cover these important psychological barriers to joining. 1. Does getting fit hurt? 2. … Read More


The 17 Step Fitness Club Membership Conversion Programme

1. Lead generation focussed campaigns designed to acquire prospect email data 2. A Sequence of 4 “Indoctrination” Videos sent out prior to touring the club 3. A “Bring a Friend” Invitation by txt. Email, phone offered prior to tour 4. A Competition entry data capture system at the point of visit. 5. In-club Welcome board and smiling recognition by name … Read More