Win more, keep more and upsell more members

Have You Heard The Latest? 500 Leads GUARANTEED!

Announcing… The lead generation must have product set to take the fitness industry by storm. Digital Leadboxes! When maximised to its full potential, the Digital Leadbox System is guaranteed to generate your club 500 leads. And we’re so certain of such a bold statement, that if it doesn’t, you’ll get your money back! Digital Leadboxes are a quick and easy … Read More

Xperio Member Experience Programme: Tribe Training

Introducing Tribe – Small Group Training Sessions. And why you should be running them at your club… Tribe Training (small group training sessions) have been one of the most effective member programmes our clients have been running at their sites. Why? Because it’s a chance for your members to gather their friends and train with one of your instructors in … Read More

Xperio Member Experience Programme: Wear The Shirt Campaign

When Wellington Health & Fitness Club Commercial Services manager, Ian Davis sat down to devise this promotion, there was a set of objectives he was looking to achieve. He was looking to devise, first and foremost a club recognition scheme for his members that would give them a series of ongoing training targets to aim for and incentivise and increase … Read More

Xperio Member Experience Programme: Running A PT Fortnight Campaign

One of the things that makes the Xperio programme so brilliant, is the variety of events it can offer to your members. It’s crucial to remember that member retention is just as important as attracting new members to your club. Keeping them engaged and offering something new and different than just basic facilities will keep them invested and help the … Read More

Xperio Member Experience Programme: Running A Member And Guest Day Campaign

When it comes to trying to attract new customers to join your gym, there’s not many better strategies than running regular Member and Guest Days at your club.  Despite the promise of free access to your facilities, a campaign like this has various benefits which you shouldn’t ignore.  Gets the prospect into your club  Gives them a taste of what they could get  … Read More

Recovering Lost Customers

In addition to the ability to attract new customers, Clubs would be foolish to ignore the potential of recovering those they have lost. The costs of signing a new member can run to significant sums. When you know what that figure is you can then gauge how aggressive you can be to get back members who have left you. First … Read More

How To Maximise Customer Value

The No.1 Mission for all fitness clubs must be to “maximise customer value”. The logics simple. Once the original membership sale is achieved then all further revenue is achieved with virtually nil cost of sale. In the future, we can expect that the likely cost of acquiring customers will increase as the market becomes invaded by increased marketing noise from … Read More

The Perils Of Being Cheap

I spent a fascinating day recently in the company of some industry veterans who are currently charged with running charitable Leisure Trusts. I was able to sit in on a day when they discussed the financial problems, they were facing regarding balancing the books of their service. Just to set some context it must be said that these men know … Read More

The 10 Best Freemium Offers For Fitness Clubs

Everyone likes getting something for free. Users of gyms and leisure centres are no different. But just because it isn’t a form of marketing that costs the customer anything initially, it doesn’t mean you shouldn’t be using this tactic. It’s actually the start of a very important funnel… Attract: You’re gaining attention from customers by NOT selling anything, which is … Read More

Networking With Your Members

How To Get Your Fitness Team Talking More To Your Members: It’s not a question of attitude, its more usually a lack of process. One of your key jobs as fitness club operators is to help your staff team overcome the problem of cold calling when it comes to meeting members in your gym. Members need to feel that the … Read More