Capturing Prospect Data

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Front desk offers are an efficient way to get a prospects details

Capturing a prospects data is key to any fitness business. There are interesting ways that you can do this. For example, with the Wheel Of Fitness game. Cleverly, in order for people to enter so that they can spin the Wheel of Fitness and win a prize, they’ll need to firstly enter their details.

Here are 5 innovative ways to capture a prospects data:

  • Social Media Posts

On each of your social media accounts (Facebook, Twitter, LinkedIn etc…) create and publish a post advertising and linking to your Wheel of Fitness landing page. Prospects will then be able to spin the Wheel of Fitness and if they win, they will enter their details into a data-capture form to claim one of the 3 prizes that the wheel lands on.

You will then have their details and be able to legally send them more promotional material, enticing them to join your club. They will also be able to share the post with their friends this way.

  • Social Media Advertising

Choose one or two social media sites you would like to advertise on and make sure you have a payment method set up for them. In your graphic design software, create an advert or two promoting the Wheel of Fitness game.

Create and publish the advert in your social media advert manager, with the advert linking to your Wheel of Fitness landing page. Just like the previous method, prospects will click on the advert and spin the wheel to win a prize. Once they win, they will enter their details to claim it and you will have their details. You will also be able to segment your advert’s audience to certain age groups and locations this way.

  • Front Desk Offers

On your club’s front desk, place an internet-connected computer facing the customer side and load up your Wheel of Fitness landing page in full screen.

Place some promotional material next to the computer such as a leaflet or table-tent so your reception staff do not have to explain how it works to each of your new prospects. Prospects can come into the club and spin the wheel to win a prize. Once they win, they will enter their details to claim it and you will have their details.

Alternatively, you could only allow them to claim the prize if they join up for membership

  • Shopping Centre Stall

Hire out a stall at your local shopping centre on a busy day such as weekends. On the stall, place an internet-connected computer such as a laptop or tablet with the Wheel of Fitness landing page loaded up. Just like the previous method, make sure you have some promotional material to explain the game. Prospects can walk up and spin the wheel to win a prize. Once they win, they will enter their details to claim it and you will have their details. Alternatively, you could only allow them to claim the prize if they join up for membership, like the previous method.

  • Leaflets and Posters

Using your graphic design software, create a series of promotional leaflets and posters to advertise your Wheel of Fitness landing page. Get these printed and hand them out to members of the public or stick them up in public places such as lampposts, bulletin boards etc… (with permission from property owners).

Prospects will then be able to visit your Wheel of Fitness landing page from their own devices and spin the wheel. If they win, they will enter their details into a data-capture form to claim one of the 3 prizes that the wheel lands on. You will then have their details and be able to legally send them more promotional material, enticing them to join your club.

They will also be able to spread the word about the Wheel of Fitness landing page this way by passing the leaflet on to their friends, sticking it on their fridge etc.

To learn more about lead generation and many best practices that can help make your gym stand out in a crowded market then it’s essential that you register for our Fitness Club Gold Newsletter. June’s edition is available now, alongside our previous editions and it’s packed full of insightful information to help you.

Click on the link below to register now, it’s quick, easy and free!

https://feelmorealive.lpages.co/fitness-club-gold-register/

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Show your interest and book an online demo by 1st July and you’ll automatically qualify for some special bonuses. That’s just 2 weeks time from today to still claim those bonuses so hurry.

To find out what they are and see what others are saying about this game changing opportunity, click on the link below…

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