Fitness Club Success


Win more, keep more and upsell more members

Elements 4 and 5 of The Science of Fitness Club Marketing

In this post we discuss elements 4 and 5 of the core elements that you must use whatever size of club you are. 4. Membership Prospecting Sales guru Zig Ziglar once said “Timid salesmen have skinny kids”. Meaning… if you just wait around for your prospects to buy when they feel like it… you’ll be waiting a long, long time. Fact … Read More


3 of the 7 core elements of the science of fitness club marketing

Fitness Club Marketing is the core of every fitness club. It requires a scientific approach. With the new online marketing landscape of Google PPC, Facebook advertising , Remarketing and the rise of social media we break apart the core activities of modern fitness club marketing. In this post we discuss 3 of the core elements that you must use whatever … Read More