Win more, keep more and upsell more members

5 Strong Propositions To Charge Your Members What You Want

The secret of charging what you want and getting people to pay lies in your ability to make positive PROPOSITIONS. Here are the 5 you really need to have mastered: 1. The Unique Sales Proposition (Your U.S.P) “Why would I join you above every other fitness club in the market (Including doing nothing) and why would I do it now?”    … Read More


Why Targeting Prospects With Upcoming Birthdays Makes Good Marketing Sense!

When it comes to targeting customers online, you must think outside the box. Don’t go with the norm and do what everyone else does, or you’ll end up competing for advertising space and then it’s a battle of spending power. But if you advertise at different/more specific audiences, you’re more likely to engage with them and have a message they … Read More


15 Words That Will Make Your Fitness Club Promotions Better

The words you use to communicate with your customers are very important, whether in brochures letters, advertisements, email, on websites or in telephone and face to face conversations.   Below are 15 golden words that you should consider incorporating into all your communications.    1. Easy Everyone wants stuff that’s easy. We want things to be easy to use, we want results … Read More


Is Your Club In Need Of Attracting New Leads?

So, where do you start with lead generation? Firstly, it’s important to build a database list of people who are local to your club and have an interest in health and fitness. That interest might not yet be of an intensity and motivation that moves them to buy immediately (we call them “Skimmers”) but are certainly warm enough to be … Read More


Are You Struggling To Get New Members Now Summer Is Over?

Summer has come to an end, and perhaps you didn’t get quite as many members walk through the door as you had hoped for. It could be that your fitness club marketing needs a revamp. I want to show you a great way to highlight some instant ways for you to bring in more members and grow your fitness club. … Read More


Look What Dave Somers Did!!!

To all amazing fitness club operators… I bring you Xperio, the number 1-member experience programme.  This organised, incredible and game changing sequence of events will make your club stand out from the crowd and is proven to make you loads of money! So, what’s the fuss about? What is Xperio? Xperio is a sequenced quarterly programme of member engagement campaigns … Read More


Is it time to Sack Off Membership?

The single, most significant change that fitness club operators could do today that would help them transform the financial performance of their site is this… Stop being a slave to Membership! Fitness businesses do not have to be run with a subscription model underpinning them. In the early days sessional visits were the way that the whole industry was run. … Read More


Capturing Prospect Data

Capturing a prospects data is key to any fitness business. There are interesting ways that you can do this. The most successful method we have found is a digital FREE to ENTER promotion,” The Wheel of Fitness game”. Prospects are attracted by the possibility of winning a high value prize such as 12 months of Membership or a 12-week Transformation … Read More


Have You Heard The Latest? 500 Leads GUARANTEED!

Announcing… The lead generation must have product set to take the fitness industry by storm. Digital Leadboxes! When maximised to its full potential, the Digital Leadbox System is guaranteed to generate your club 500 leads. And we’re so certain of such a bold statement, that if it doesn’t, you’ll get your money back! Digital Leadboxes are a quick and easy … Read More


Xperio Member Experience Programme: Tribe Training

Introducing Tribe – Small Group Training Sessions. And why you should be running them at your club… Tribe Training (small group training sessions) have been one of the most effective member programmes our clients have been running at their sites. Why? Because it’s a chance for your members to gather their friends and train with one of your instructors in … Read More