One of the biggest differences between fitness owners who are thriving and fitness owners who are barely surviving is the ability to attract new customers. Not having a system in place to consistently generate new leads makes for a stressful situation and often leads to otherwise well-run fitness clubs closing their doors.
What is a Lead Magnet?
A lead generation magnet is an irresistible offer that you make to prospects of something that is valuable and usually free in exchange for their contact information – often their name and email address (physical addresses, phone numbers and other information are sometimes collected too).
The Goal of a Lead Magnet:
The goal of a lead magnet is to maximize the number of targeted leads who see your offer for your product or service.
Get them to raise their hand and say, “I’m interested in what you have to offer. I’m interested in your idea and what you’re selling.”
Capturing people who are interested is important because the reality is, most people aren’t ready to buy at the time when they first discover you.
Why are Lead Magnets so Effective?
It attracts response from exactly the right prospects.
It boosts the response to all your advertising.
It gets prospects to willingly give you complete contact information when they respond to ads, mail, visit websites, etc.
When it arrives, it immediately sets you and your business apart by looks alone.
With a catchy, benefit-oriented title, it heightens interest in what you have to say.
It positions you as an EXPERT, not just another Fitness Club hawking a membership.
It creates the opportunity for you to sell in a vacuum – where the sole focus is on ONLY the information you provide.
It can establish credibility with supporting evidence, testimonials and useful information.
Types of Lead Magnets
• Free Reports • Checklists • Cheat Sheets • Templates • eBooks • Club Newsletters • Webinars • Videos • Resource Guides • Low Cost or Free Fitness Experience • Fitness / Body / Nutrition / Assessments / Tests • Personal Consultations • Products / Samples • Case Studies • Quiz-Survey • Competitions
How to Create a Successful Lead Magnet:
1. Be specific
2. Deliver one big promise
3. The offer must be irresistible
4. Deliver immediate results
5. Shift their viewpoint
6. Create rapid consumption
7. Deliver extreme value
8. Write an awesome title
9. Create a strong call-to-action for your paid product or service.
To learn more about lead generation and many more best practices that can help make your gym stand out in a crowded market it’s essential that you register for our Fitness Club Gold Newsletter. We’ve just launched June’s edition and it’s packed full of insightful information to help you.
Click on the link below to register now, it’s quick, easy and free!
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