New Member Onboarding: Part 2: The Anatomy Of A Personal Programme Card

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Personal Programme Cards are a great way to keep your members on track with their workouts

A personal programme card is a handy tool to hand out to your members and work through with them to ensure they are exercising effectively.

Here’s 20 tips on using them to their full potential:

  • Name

BLOCK capitals are best and write big to assist filing and finding, if you are storing cards on site. If you do retain the cards, then file in 2 drop down file trolleys according to men and women; Alphabetical surname and then by COLOUR of card.

  • Colour Coding

Colour coding helps identification of members number of visits and by association likely experience and psychological state. RED card equals the first programme, followed with Yellow, Green, Blue, Orange, Grey. Floor staff should always approach RED card holders first in a crowded gym.

  • Par Q

From a health and safety perspective it’s properly required to understand who is challenged medically and acts as an alert in the vent of reprogramming. For example, members taking prescription drugs like beta blockers (which prevents the heart rate from climbing) will need to have a different benchmark when it comes to cardio intensity than measuring heart rate.

  • Start Date

The date of the programme session. Useful for checking frequency and for calculation elapsed time if using duration as a yardstick in a new member challenge.

  • Team Management And Accountability

Offering consistent and enhanced customer service can be attained by allocating members to a particular “team “of instructors to watch over their members. This can be useful in creating competitive conditions that motivate staff to look after members with far greater enthusiasm than without such measurement.

  • Email And Mobile

Email / Text provide the quickest, cheapest, and most easy feedback communication. Staff may well want to contact members for reasons of concern (infrequent use, non-adherence to the programme, or for positive interactions such as updating the programme or congratulating the member for progress achieved.)

  • Training Zone

There are huge benefits from a heart rate driven programme. Not least that the member can self-manage workouts, increasing intensity and or duration when the heart rate zone is compromised. Members positively react to the scientific specify of the zone concept and the club gains pre – eminence as a result.

  • Dates Of Sessions

Dating the cards obviously reveals evidence of exercise frequency and offers the chance to react quickly to changes in visit patterns. If staff members sign and date the card each visit, then that facilitates the opportunity of a positive interaction.

  • 14 Session Card

Each card is designed to be completed in 4-6 weeks. Assuming that members train the requisite 2 – 3 times per week to get desired outcomes that would calculate programmes lasting (at the low end) 12 sessions and 18 sessions for 3 times per week users. Completing a 14-session card, creates an opportunity to set up a reprogramme intervention and ensures that programmes are changed before boredom can impact retention.

  • Enjoyment Factor

Members tend to be consistent in their mood and feedback. Active in your gym are” 7 people”, for whom all OK experiences are a 7 while some are more enthusiastic as “9 people” or the downbeat “6” people.

 The purpose of the enjoyment factor is to identify potential interventions stimulated by a CHANGE in the usual number. Consistent 7 people logging a 6 or 9 people logging a 7. Staff should immediately upon noticing send an email or txt to identify whether the problem is down to the club and fixable.

  • 14 Workouts

S.M.A.R.T Goals to motivate members includes “T” for time banded and 14 session cards provide a fixed framework for running simple to run challenges. Train 14 times in the first 6 weeks of membership and you will win a special club t shirt.

This is the most successful promotion we have ever seen for new members. Simple to run for the club and staff.

Members love wearing the shirt. Great for brand awareness. 14 sessions in 6 weeks is reasonable to achieve so most members “win”. This sort of frequency of training delivers great results which stimulate powerful testimonials you can use in your club marketing.

  • Goals And Wants

Members expect staff to know what they are trying to achieve and contribute to the pursuit of the goal. Logging the details on the card in the same space as the session feedback allows all interacting members of staff to be able to check progress and offer advice.

  • Equipment Choice

Equipment choice should always mirror “goals and wants”. While there is evidence for the efficacy of steady state training, lengthy duration session on single pieces can cause equipment blocking which reduces customer satisfaction and there is considerable evidence to suggest that for new to exercise and deconditioned populations that breaking the exercise time into bite sized chunks on different pieces is more preferable from a motivation angle than a longer work out on a single piece.

  • Limb Adjustment

Properly teaching equipment set up and encouraging consistency of lever length will mean the programme is consistent and the results accurate.

  • Order Of Exercise

This feature obviously allows trainers to vary the order that the programme is performed. Using an indicative shape in the date box can identify which order that workout is to be performed in. This helps keep variety and maintains interest.

For example, if the session is marked with a “triangle shape” then the order is those exercises included in the triangle workout in numerical order. Similarly, a different workout can be choreographed on a “circle” day

  • Rep Range

Rep range permits for a degree of uniformity amongst staff for creating workouts. These can also be prescribed for particular types of member or for particular outcomes.

Members perform a minimum number of repetitions (low end of the range) and must “fail” before the top number. Once a customer can perform enough repetitions to take them out of the range, so the weight is increased to a level that repositions them back in the prescribed range with a new weight.

  • Sets

The card can be used to create a programme of up to 3 sets.

  • Rep Speed

Best results often come from members taught to train at specific rep speed and using this field, staff can organise what speed customers perform negative, and positive ranges as well as the rest periods top and bottom of the rep.

 Rep speed is often used to build variety into the workout in experienced trainers.

  • Stretch Programme

Results show a link between strength gain when a stretch is performed that is related to the exercise undertaken. Using a numbered wall chart of stretches permits staff to customise a stretch programme to co-ordinate with the resistance programme.

  • Hope

A programme tracker that show session by session results for both member and staff permit positive regular intervention by the club and instils confidence in the member that the club staff know what they are doing, and results are possible. Both factors lead to adherence and long-term customer retention.

The simplicity of the colour card system also helps improve the confidence of the staff to interact and to programme with controlled variability.



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