Win more, keep more and upsell more members

Discover How To Run A Successful Programming Session: Part 2

In my last blog, I talked through the greeting, presentation and programme script. Now, you’re heading into the gym with them for the practical side of things. The Practical – Find the intensity and put them in the zone. During the practical your new member MUST: Be comfortable completing the card Understand the “training zone” Understand the resistance protocol Understand … Read More

Discover How To Run A Successful Programming Session: Part 1

The first programming session is the ONLY experience that ALL members must do. Make sure that the first impression is the best that it can be. Remember that information retention is likely to be between 10 – 30 % no matter how good you do it. Effort spent here will improve knowledge down the track and may well be the … Read More

How To Turn New Members Into A Goldmine For Your Club

If you think that your only role with your new members is to fix them something to do in the gym then you’re missing a big trick. Not only that, but you are also missing out on literally £1000s of untapped revenues. If you are ready to rethink your strategy with new customers and seriously do want to make your … Read More

Are You Giving Out The Right Marketing Message?

A recent study from the Leisure Database Company suggested that the % of UK adults exercising has topped 15% for the first time since fitness clubs were invented some 50 years ago. Managing Director Dave Minton reported that this increase can be attributed to the increased usage in the budget club sector by a lower demographic category of users who … Read More

10 ways To Make It Easier For Prospects To Say Yes

Here are 10 irresistible ways to convince your prospects why they should join your fitness club. 1. Sessional Bundles The price of group classes has never been higher thanks to the rise of the boutique clubs. The price of fitness membership has never been lower. The solution for clubs is to break out the group exercise programme from membership and … Read More

How To Maximise Your Fitness Club Income

Ever found yourself in a position where you can’t seem to increase your monthly club income even though you think you’ve done everything possible? Sometimes you have a great sales month but then aren’t reflected in increased revenue the month later? Overcoming the fitness club income plateau is a problem which is one of the biggest headaches for fitness club … Read More

30 Questions You Need To Ask Yourself To Achieve Sales And Marketing Excellence

Today I want to show you a great way to highlight some instant ways for you to bring in more customers and grow your business. The following are 30 questions that will immediately pinpoint where your business is doing well – and where you can take action that will produce rapid results. These are the questions that I ask my … Read More

Are You Taking Member Inactivity Seriously Enough?

Your club member reactivation programme should be one of the most important systems you run. Without exception, people who leave you as members will at some point prior to cancellation have become inactive. When you calculate the financial cost of inactivity on attrition, then how effectively you drop into a pre-designed reactivation routine is vital on economic grounds alone. It … Read More

The Importance Of Promoting To New Members

You’ve got the new member into your club, that’s the hard bit done. So, what’s the best way to make their initial phase of membership as pleasurable as possible? The first 42 days of their membership is key to making the best first impression. With a New Member Onboarding Programme, you can do just that… Firstly, once they’ve agreed to … Read More

5 Strong Propositions To Charge Your Members What You Want

The secret of charging what you want and getting people to pay lies in your ability to make positive PROPOSITIONS. Here are the 5 you really need to have mastered: 1. The Unique Sales Proposition (Your U.S.P) “Why would I join you above every other fitness club in the market (Including doing nothing) and why would I do it now?”    … Read More