Fitness Club Success


Win more, keep more and upsell more members

How to Maximise Full Value from Your Members! Part 1

How to Maximise Customer Value (Part 1)    The No.1 Mission for all fitness clubs must be to “maximise customer value”.   The logics very simple.   Once the original membership sale is achieved then all further revenue is achieved with virtually nil cost of sale.   In the future, we can expect that the likely cost of acquiring customers … Read More


Integrating Your New Members Needs Careful Thought!

Making Your New Members happy- Take them back to” Fitness School”!   Half the battle in making your Club work for new members is getting them feeling comfortable in their new surroundings. That’s largely down to your new member “Induction process”. It’s where Clubs make sure that customers understand how to work everything, know where everything is, understand what’s due … Read More


The Nuts and Bolts of Overcoming Objections

Objection Handling For Sales people The most successful membership sales people use a strict well rehearsed system for dealing with objections. Like many things we discuss in high performance sales work chance is taken out utilising well crafted scripts and a choreographed process. Here’s how it rolls . Consider the acronym: P.R.E.K.C. P stands for Pause. The first thing that … Read More


Why all clubs should have a Doctor

Imagine How Many More People Would Join Your Club if you had your own Qualified Doctor to help them… People are 40 times more likely to ask a Doctor for advice on exercise than a Personal Trainer   Everyone knows that when they have reached a level of ill health they would benefit greatly from following an exercise programme. They … Read More


The Power of Online Surveys

The Power of Online Surveys Real time results Customisation ability in the survey Easy to manage manipulation information Survey wrapped inside digital marketing assets   6 key uses…   Prospecting One of the key jobs in membership sales is QUALIFYING your prospects. In the pre-internet days our membership team asked each prospect critical questions to see if our club could … Read More


The Essential Guide to Planning an Effective Club Marketing Campaign

The Essential Guide to  Planning an Effective Club Marketing Campaign This month I would like you to talk to you about planning your lead generation and membership marketing activities. If you are starting with a blank sheet of paper then here are my top tips for achieving a successful marketing outcome and keeping your owners happy. Don’t lose sight of … Read More


Are Your Prosspects Not Buying? Read This…

Look at successful people the world over and you’ll notice that, at their core, practically every one of them is pretty good at selling things. It might be they’re good at selling themselves, their ideas, their philosophies, their dreams. Everyone should spend some time in the trenches selling, especially when young. It could be telemarketing, door-to-door or in a membership … Read More


The 10 Fitness Club Success Commandments…

The 10 Fitness Club Success Commandments It’s not a comprehensive checklist by any means but it’s a good starting point for you to look at and evaluate how your Club measures up. If you subscribe to our FREE Fitness Club Community, “Fitness Club Success” then you will get a heap more detail on each of these in the weeks and … Read More


Why You Shouldn’t Do What Most Clubs Are Doing…

Despite the positive spin of our industry publications, I see dark clouds on the horizon for the UK fitness sector if we are not careful. Of course, the Fitness Club sector is not in terminal decline, but significant regime change is long overdue. The last 10 years has seen the creation of a very standardised model when it comes to … Read More


The Sooner Your Know About This The Better…

How about a Summer Holiday Fitness Programme Reactivation Offer? From New years day till 23rd June 2018 I trained over 100 times at my club! I was in the best shape for a decade. I was pumping the biggest weights ever. I was chiseled like I haven’t been for some considerable number of years. And then I went on holiday … Read More