The Ascension Phase Continued Step 5: The Closing Phase


So here we are in the 5th phase – the chance to close the sales by simply asking the customer to join.

Simple eh? Well you would think so, but for many in sales roles this is the biggest hurdle to overcome. So, what’s happening?

Well biologically, we are genetically wired to run away from anything that might cause us pain and for a lot of us the fear of rejection is severe pain. And the way to avoid that pain – DONT ask them to join so they can’t say NO!

Give them information to take away… “Perhaps you’d like to think about it a bit “they say. The trouble is, most people need HELP in deciding and a decision deferred is often a decision never made.

The solution is to ensure that the feelings held towards the club by the sales staff‑ are entirely positive (they would join the club themselves) and deep felt. They must believe that the club is the best thing for the customer.

What is the worst thing that can happen to someone joining a gym? They feel better. They lose weight. They get control of their body for the fi­rst time in a long time?

It’s back to confi­dence again and that comes from practicing a closing sentence and having the self-belief by following that delivery with……complete silence until the customer speaks!

Join us for our HIGHLY SUCCESSFUL Momentum Quarterly Marketing Planning Summit, where we will teach you the skills to SAVE TIME and make you MORE PRODUCTIVE in your fitness industry.

You’ll be able to network with others within the fitness industry sharing the same struggles.

We’ll give you a pack of practical tools to take away such as schedules, checklists and templates for you to formulate your own campaigns.

We’ll guide you through how to create a 12-week marketing plan which you just haven’t found the time to do, which will make your club so much MORE EFFICIENT.

You’ll receive expert advice that WILL MAKE A DIFFERNCE!

So, make sure you free up your diary and come to London on Tuesday 21st May, 10am till 4pm.

CLICK ON THE LINK BELOW to REGISTER whilst there are still spaces and see what other fitness operators are saying about the last planning day.

Guess what, it’s here! Our awesome April edition of the FITNESS CLUB GOLD NEWSLETTER comes packed with loads of tips and advice on how to make your fitness club shine!

It’s FREE, so what are you waiting for?

Click here to register!



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