Why Online Surveys Are So Effective

Surveys are a superb tool to find out what your prospects and existing members want

Advertising online isn’t just about gathering leads and prospect data, it’s an opportunity to find out more about your target audience. And the more you know about them, the better chance you have of offering them what they want.

Therefore, advertising online surveys is such a useful thing to do for your fitness club.

Like mentioned previously, it’s not just a chance to capture the prospect’s data. It’s an opportunity to ask the type of questions that would give you the best chance of eventually converting them into a customer.

You’re almost interviewing them, without even having to talk to them…

You can gather a good amount of valuable information about their exercise history and what they want going forward. Subjects such as…

  • What’s held them back in the past?
  • What facilities they’d like to use?
  • What they’re looking to achieve from an exercise programme?
  • What Group Exercise Classes they’re most interested in?
  • What level of support they’d like?

Answers to all these questions will help you learn more about the prospects needs and greatly benefit in putting together a tailored membership to suit their needs.

So how do we promote our Fitness Survey?

We can create an audience on Facebook of the type of people we want to target to take the survey (possibly people looking to lose weight for example)

Then, we want to direct them to a landing page, explaining a bit more about the survey and how in a very short amount of their time, they can get started on getting the fitness programme they’ve always wanted.

From here, they’re directed to the actual survey, where we gather the information we want.

This can then drop into a results sheet showing all the data of the prospect and the valuable answers they gave for us to follow up with, knowing exactly the type of fitness programme they want from you.

Not only is it a great way to gather lead information, it’s very cost effective too.

Hopefully this has given you an insight into why Online Surveys are beneficial for fitness club marketing. It’s a way of putting together gym memberships that your customers want. And with that comes better retention rates…

We are doing a special one-off Webinar next Wednesday 17th July at 3pm and we’d like to know your thoughts with our “It’s Over To You” Webinar survey. Therefore, please fill out the short survey on the link below, as your opinion really does matter. What is your biggest challenge right now? We’re listening, and we want to know.

Results will be announced next Monday 15th July as to what the Webinar will be about based on the majority of what people like you have answered.

So, click on the link below to show your interest.

It’s your vote that counts so your opinion really does matter.


Want to learn more about New Member Onboarding?

Then click on the link below to find out about our S.M.A.R.T New Member Onboarding programme, guaranteed to make your new members feel the love!

We’re so sure that this programme will make your club more popular and more profitable or you simply don’t pay!

Click on the link below:




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