Managing Director of Momentum Business Development. His career began as a lifeguard in 1982 and he spent many years in the public sector, before joining the commercial fitness club industry. One of the most experienced operators in the industry, he has directed the growth of a number of well known brands over his 25 years of industry experience, as well as consulting to over 500 sites across the UK. An accomplished lecturer, he has spoken at many of Europe's industry conferences including LIW, and Bodylife in three countries. He was awarded a Fellowship of the Institute of Sales and Marketing Management – the first ever recipient of such a senior award from the health and fitness sector. More recently he has developed the industries most advanced online membership acquisition system and is looking forward to launching a series of tailored fitness programs to attract hard to reach fitness club members.